Last updated: 1 Sep 2025

At Rising Rays, your trust means everything to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with us. We are based in Singapore, but our practices are designed to be relevant for customers worldwide.

By using our services, you agree to the terms outlined here. If you do not agree, please discontinue use of our site and services.

Information We Collect
We collect personal information in the following ways:

Directly from you:

• Name, email, phone number, billing and shipping address
• Payment and order details (we never store full credit card information)
• Account details if you create one (username, password)
• Messages you send to us (e.g. via email, forms, or social media)
  

Automatically when you browse our site:

• Device details (IP address, browser type, operating system)
• Website interactions (pages visited, time spent, items in cart)
• Cookies and tracking technologies (see section on Cookies)

From third parties:

• Service providers who support our store (e.g. Shopify for e-commerce, payment processors, shipping partners, email platforms like Klaviyo)
  
  Advertising and analytics providers (e.g. Google Analytics, Meta Ads, TikTok Ads)
  

How We Use Your Information
We use your information for purposes such as:

• Order fulfilment: Processing payments, shipping, returns
• Customer support: Responding to enquiries and updates
• Marketing (with your consent): Sending newsletters, promotions, and personalised ads. You may opt out anytime via the “unsubscribe” link in emails or by contacting us. Please note that even if you opt out of marketing emails, you will still receive transactional emails related to your orders
• Personalisation: Improving your shopping experience, remembering preferences and customizing your experience based on your data
• Analytics & improvement: Understanding site usage and enhancing our website
• Legal compliance & security: Fraud prevention, dispute handling, and meeting regulatory requirements
  

Cookies and Tracking
Like many websites, we use cookies and similar technologies to:

• Keep track of items in your cart
• Remember preferences and settings
• Analyse website traffic and performance
• Deliver personalised advertising on platforms such as Meta, Google, or TikTok

You can adjust cookie settings in your browser. Some cookies are essential to site function and disabling them may limit your experience. For details on Shopify’s cookie practices, see https://www.shopify.com/legal/cookies.

Sharing Your Information
We do not sell your personal information. We may share it with:

• Trusted service providers (Shopify, payment processors, shipping companies, email platforms, analytics and advertising partners)
• Regulators or legal authorities when required by law
• Business successors in the event of a merger or acquisition

We require all partners to handle your data securely and only for the agreed purposes.

International Data Transfers
Your personal data may be processed in countries outside Singapore (e.g. by Shopify in Canada/US, or by global ad platforms). Where required, we rely on legal safeguards such as the European Commission’s Standard Contractual Clauses or their UK equivalents to protect your data.

Data Retention & Deletion
We retain personal data only as long as necessary for the purposes outlined here or as required by law (e.g. accounting).

• If you request deletion of your account or data, we will action it within 30 days of verifying your request, unless we are legally required to keep it longer
• Backups may take longer to clear, but will not be used for active processing

Data Security & Breach Notification
We take reasonable technical and organisational measures to safeguard your data. However, no method is 100% secure. If a data breach occurs that is likely to result in significant risk to you, we will notify you as required by applicable law.

Children’s Privacy
Our services are not directed to children under 16. If we become aware we have collected such data, we will delete it. Parents or guardians may contact us at hello@risingrays.co to request removal of their child’s information.

Your Rights
Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal data
• Withdraw consent for marketing or certain processing
• Restrict or object to certain processing activities
• Request portability of your data
• File a complaint with your local data authority

We will not discriminate against you for exercising these rights.

Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or laws. Updates will be posted here with a revised “last updated” date.

Contact Us
If you have questions or requests regarding this Privacy Policy, please contact us at our email: hello@risingrays.co